An Objection which I am given almost daily as I interact with prospects & talk to people about Social Media Marketing is”I have attempted SM advertising before & it did not work”. Check this social media management agency.
In my opinion & Experience there is huge value in social websites but I’m not deluded. I realise that not every business has discovered that it works very well for them or at least in the short term they did not see a decent return on their investment, whether that investment came in the form of cost of the their time, money or both. Therefore they conclude that SM promotion is a waste of money & time.
SM Marketing may not be a good fit for your organization, it’s true. However please do not be too hasty either. Thousands of businesses are having fantastic success.
Before you throw SM Marketing on the garbage heap please consider these factors. A number of you can get validation that it really isn’t for your business but some of you may rethink & give it a second shot, this time doing things a little differently.
Let’s look at some potential factors as to why to Social Media Marketing didn’t work…
1. All businesses are different & there are a lot of different variables when attempting to connect with your target market using SM marketing.
For those local businesses out there, it’ll be a bit trickier. It’s only a fact unfortunately. There may just be a certain limited quantity of people within your geographical location, interested in the subjects you are talking about.
Does this mean local businesses shouldn’t bother No that is not what I’m trying to say at all. I am just saying you need to have realistic expectations and consider wisely how much you invest in Social Media.
Business big or small should have a social networking presence, remember it’s about quality not quantity. A few loyal fans & followers may still be worth a lot to your companies bottom line. Keep them engaged & strengthen the connections you have with them. You know your business better than I do. So in case you think that your business is extremely micro-niche or tight then I wouldn’t spend any money on social media whatsoever but some carefully managed time instead. 15-20 minutes a day spent interacting with fans & followers is more than sufficient to give awesome value to them & maintain an active Social Media existence without breaking the bank or wasting hours on SM that may be put towards something more productive.
Consider carefully how much You invest in SM marketing. Make sure it’s the ideal fit for your type of business & is very likely to bring more rewards than expenditures.
2. Some businesses are just a greater natural fit than others in regards to Social media marketing. Social networking is all about participation. For some businesses this is easy & for others there may be a bit more imagination required.
Some companies & organisations will Always have pockets of people who wish to listen & talk about the things related to their company. There are certainly way more interesting enterprises out there than bland ones.
But there are bland ones. And you know who you are. Locksmiths, cab drivers, again the list goes on. Should businesses like These like this still use Social Networking? In my opinion , Although less exciting people still need these kinds of services.